4th Ave - Initiation Tour 2.0

4th Ave - Initiation Tour 2.0

Sun · February 3, 2019

Doors: 2:00 pm / Show: 2:30 pm

The Grog Shop

$10 adv / $12 dos

This event is all ages

4th Ave
4th Ave
Sometimes the path to your dreams can detour down an unexpected road. For Cam, Mikey,
Marcus and Jaden – four soulful singers who met on the hit ABC show BOY BAND – the route
has become 4th Ave. Where the road leads is far from clear, but it stretches as far as these
gifted young artists can imagine.
The members of 4th Ave., who range in age from 17 to 20, each battled individually on the ABC
show BOY BAND, with three of the four making it all the way to the season finale. While they
were ultimately not voted into the final group, they came out of the experience with a strong
bond and a shared love for making music together.
Timbaland, one of the show’s mentors, urged Cam, Mikey, Marcus and Jaden to continue
reaching for the stars – without ever having heard them sing as a group. The four were never all
together during the run of the show, but behind the scenes they formed a unique brotherhood
that has proved as inspirational as the harmonic melody their voices make together.
Even more encouraging has been the response from their fans, who have been desperate for
more from these stellar vocalists since BOY BAND went off the air. The group officially launched
in January 2018, and in less than a month had chalked up more than 160,000 streams across a
variety of platforms, while accruing more than 13,000 followers on Instagram and more than
4,000 subscribers on YouTube.
4th Ave.’s first single, “XOXO” was released just in time for Valentine’s Day, and that weekend
the boys performed the song live at the NBA Celebrity All Star Game. Their heartfelt harmonies
have also backed superstar singer-songwriter Charlie Puth. They’ll soon be releasing their
stunning debut, The Initiation Playlist.
It should come as no surprise that these four have become such a distinctive combination, with
personalities as unique and complementary as their voices. Cam Jackson (20) is the big
brother, the peacemaker and natural born leader whose unflappable charm brought the band
together; Mikey Jimenez (18), the laid-back visionary, open to every idea and able to integrate
them into the band’s big picture; Marcus Pendleton (17), the endlessly energetic hype man, the
youngest in spirit if not in age and a constant source of energy; and Jaden Gray (17), the old
soul, determined and headstrong with musical knowledge beyond his years.
The band’s backgrounds are equally diverse. Cam is a New Jersey kid who studied at the
Broadway Dance Academy and loves early 2000s R&B from John Legend to Usher. Mikey hails
from California, where his family owns a strong of salons – and he has the perfectly-coiffed hair
to prove it. Marcus, also known as K-MARZZZ, is a Michael Jackson superfan raised in the
country music hub of Nashville. Jaden is another California boy, who grew up singing in church
both in his native Compton and in Marietta, GA, where he spent part of his childhood.
While they were fierce competitors on screen, the four became lifelong friends in the off hours of
the ten-week series. While the show’s winners were chosen by the judges, 4th Ave. chose each
other. Their bonds were forged during late-night hang-outs in Cam’s room, which became a hub
for the contestants, where they played video games, blew off steam, sharing pizza, and singing
together into the wee hours. It was in those informal sessions, with no audiences or judges
watching, no cameras capturing every moment, that they found the gorgeous harmonies that
form the heart of 4th Ave.
The Initiation Playlist will introduce the 4th Ave. sound to the world with eight songs that
showcase the band’s diverse inspirations and drive to inspire with their message of positivity
and tolerance. Cam, Mikey, Marcus and Jaden have all followed different and winding paths in
their lives, but they’ve converged on 4th Ave., together heading down a road that leads to a
bright horizon – and beyond.
Venue Information:
The Grog Shop
2785 Euclid Heights Blvd
Cleveland, OH, 44106
http://grogshop.gs/